We help family-owned enterprises grow with purpose—across generations and borders.
Through a unique blend of family enterprise advisory, Canada–Latam trade facilitation, and next-generation education, we support families, institutions, and business leaders in building lasting legacies, expanding global opportunities, and preparing future stewards.
We offer a tailored advisory platform built on three interconnected pillars:
Each pillar is designed to address a critical dimension of legacy, growth, and impact—explore them below to learn how we can support your goals.
Guiding families in business to preserve harmony, purpose, and legacy across generations.
Family-owned businesses are both powerful and complex—where personal relationships, ownership rights, and business decisions intersect daily. Our advisory services are designed to help families navigate these dynamics with clarity, empathy, and strategic focus.
Whether you are planning a generational transition, resolving tensions, or professionalizing your structure, we provide tailored guidance rooted in international best practices and adapted to the realities of Latin American and North American families.
Family Enterprise Strategic Planning
Align family and business visions to ensure strategic coherence. We guide planning processes that connect purpose, performance, and continuity—clarifying long-term goals and building a shared future across generations.
Enterprise Valuation, Innovation & Diversification
Help family enterprises assess their current value and explore new growth paths. Whether planning for succession, sale, or reinvestment, we identify innovation and diversification strategies to stay relevant and resilient.
Family Governance Design
Define shared values, roles, and decision-making processes to foster alignment and avoid conflict.
Succession & Leadership Planning
Prepare the next generation while honoring the contributions of founders and current leaders.
Family Constitution & Protocols
Create documents that reflect your family's philosophy and establish rules for ownership, participation, and communication.
Conflict Prevention & Resolution
Facilitate difficult conversations around roles, money, leadership, and legacy with skill and neutrality.
Family Council, Shareholder & Board of Directors Meetings
Design and support family meetings that are structured, purposeful, and emotionally intelligent.
Post-Merger / Ownership Transition Support
Navigate integration, governance realignment, and culture shifts after major transitions.
Business-owning families preparing for generational transition
Whether you're in your first, second, or third generation, we help you clarify roles, align expectations, and design a smooth leadership and ownership handover—minimizing risks to both relationships and enterprise value.
Founders seeking to professionalize and preserve their legacy
For entrepreneurial leaders who have built successful companies and want to secure their family's future, we offer structured, human-centered guidance to formalize governance, coach next-gen leaders, and prepare for sustainable succession.
Next-generation family members navigating identity and responsibility
We support emerging leaders who are stepping into new roles, finding their voice, or exploring how to contribute meaningfully—within the business, in governance, or as stewards of the family’s mission and capital.
Families in conflict or under strain
When communication breaks down, decisions stall, or trust is eroded, we provide neutral facilitation and practical frameworks to restore alignment, reduce tension, and rebuild shared purpose.
Multi-branch or multi-geography family enterprises
For families with members spread across regions—or whose business footprint spans borders—we help establish inclusive governance structures, effective communication systems, and decision-making models that respect cultural and generational diversity.
Shareholders and inheriting owners who are not active in the business
We help clarify rights and responsibilities, educate passive owners, and support the development of ownership policies that balance liquidity, loyalty, and long-term stewardship.
Advisors or institutions seeking to better serve family enterprise clients
We partner with banks, legal firms, and professional service providers to deepen their understanding of family enterprise dynamics and co-deliver value to their clients.
Family enterprises are the backbone of most economies—and often the most emotionally complex organizations in the world. They combine identity, legacy, relationships, and capital into a single system where personal and professional decisions are deeply intertwined.
Yet even the most successful families face hidden risks:
Unspoken expectations that lead to conflict
Undefined roles that create power struggles
Lack of succession planning that destabilizes continuity
Generational disconnects that erode trust and purpose
Absence of governance that leaves ownership and decision-making vulnerable
Research shows that most family businesses don’t fail because of market competition or technical errors—they fail because of internal misalignment and lack of preparation for transition.
The consequences can be profound:
Broken relationships. Lost wealth. Abandoned dreams. Reputational damage.
But with the right structure, education, and facilitation, families can write a different story.
Our work helps families shift from:
Silence → to Structured Dialogue
Assumptions → to Agreements
Individual Control → to Shared Leadership
Legacy Tension → to Legacy Stewardship
Family enterprise advisory matters because your business isn’t just a source of income—it’s a vessel for your values, your story, and your impact on future generations.
We help families not only protect what they’ve built—but design what comes next, with clarity, unity, and purpose.
Opening doors across borders for established family businesses and strategic partners.
For family-owned enterprises and trusted commercial partners, entering a new market isn’t just about logistics—it’s about understanding culture, navigating regulations, building the right relationships, and protecting your reputation as you grow.
With decades of experience operating between Canada and Ecuador—and direct insight into family business and distributor dynamics—we offer tailored support to help companies explore, establish, and expand cross-border ventures with confidence.
Explore New Markets (Canada ↔ Ecuador)
Gain insight into business climates, consumer behavior, trade requirements, and opportunity mapping in both countries.
Export & Import with Confidence
Navigate compliance, documentation, and regulatory issues with localized guidance and partner introductions.
Establish a Presence
Get support for soft-landing setups, entity formation, legal/accounting referrals, and sector-specific knowledge.
Vet Strategic Partners & Distributors
Identify aligned partners or agents, conduct due diligence, and establish clear governance in distribution agreements.
Participate in Trade Missions & Delegations
Join curated cross-border initiatives or let us help design your own—customized to your business goals and growth timeline.
Align Family + Business Goals
Ensure your expansion strategy reflects both your long-term family vision and the operational realities of international business.
Family businesses looking to export from Ecuador or Canada
Distributors, manufacturers, or commercial agents expanding into new markets
Companies preparing for international joint ventures or licensing agreements
Institutions (e.g., banks, trade offices) supporting entrepreneurial ecosystems
In a world of increasing opportunity—but also growing complexity—expanding internationally requires more than ambition. It requires cross-cultural fluency, governance awareness, and a trusted local bridge on both sides of the border.
We don’t just help you “enter a market”—we help you build a sustainable, strategic presence grounded in long-term success and integrity.
With the recent signing of the Canada–Ecuador Free Trade Agreement, a new era of opportunity has begun for businesses in both countries. This agreement lowers barriers, reduces tariffs, and strengthens legal protections for exporters and investors. For established family enterprises and commercial distributors, it offers an unprecedented opening to expand reach, diversify markets, and form cross-border partnerships under a trusted legal and economic framework. Now is the time to prepare—not only commercially, but strategically—to take advantage of this new chapter in bilateral trade.
Whether you're an Ecuadorian business looking to enter North America, or a Canadian company exploring Latin American growth, we help you move with insight, confidence, and cultural intelligence.
Preparing the next generation and institutional partners to lead with purpose, strategy, and confidence.
True continuity in a family enterprise is not only financial—it’s educational, relational, and generational. That’s why we invest deeply in education as a core pillar of our advisory model.
We work with families, banks, universities, and trade organizations to design programs that build future-ready leaders, informed advisors, and cross-border business ecosystems. From rising-gen leadership labs to institutional training, our offerings combine global best practices with cultural and practical relevance in Canada, Ecuador, and across Latin America.
Helping future leaders develop clarity, confidence, and capacity to inherit—not just wealth, but responsibility.
Legacy & Leadership Labs
Multi-session intensives for next-generation members exploring their personal identity, family role, and entrepreneurial potential.
Governance & Ownership Readiness Programs
Education on boards, voting rights, dividend policies, and the responsibilities of active or silent owners.
Family Learning Journeys
Custom family retreats or learning plans focused on values, purpose, and preparing for generational transition.
Cross-Border Immersions
Bilingual, binational programs to help rising leaders gain exposure to global business, governance, and trade realities (Canada ↔ Ecuador).
One-on-One Coaching & Mentorship
Personalized guidance for next-gen members navigating succession, career design, or family dynamics.
Supporting the professionals who serve family businesses with the tools and insights to become trusted long-term partners.
Family Business Literacy for Private Banking Teams
Equip relationship managers and commercial teams to understand the psychology, risks, and opportunities of advising business-owning families.
Compliance & Continuity Workshops
Build awareness of hidden risks (e.g., succession failures, family conflict, governance gaps) that affect credit, continuity, and loyalty.
Advisory Certification Tracks
Create or co-develop institution-branded training programs based on FEA, STEP, or similar global standards—adapted to Latin American context.
Train-the-Trainer Programs
Enable internal HR or advisory teams to cascade family enterprise education within their organizations or client networks.
University & Trade Partnerships
Collaborate with educational institutions to offer certified programs, exchange modules, or research-based advisory tools.
For Families
Families that invest in governance and education are 2–3 times more likely to succeed across generations.
But most succession plans fail not because of strategy—but because the next generation wasn’t prepared.
Education is your most enduring asset. Whether you're a family business leader planning for the future, a young successor seeking clarity, or an institution serving multi-generational clients—we help you turn that asset into action.
For banks and institutions, education is a strategic advantage.
When your advisors understand the dynamics of family enterprises, they become more than service providers—they become trusted partners. By investing in the education of your private banking, commercial, and relationship management teams, you equip them to anticipate client needs, navigate sensitive transitions, and strengthen long-term loyalty.
Institutions that train their people to serve multi-generational families with empathy and insight gain a lasting edge in relationship-based markets.
I’m Roberto Villamar, MA, FEA—an advisor, entrepreneur, board member, and second-generation family business leader with over 25 years of experience navigating the realities of growth, governance, and generational transition.
After leading our own family enterprise through international expansion and a successful post-merger integration with a Japanese multinational, I now work alongside families, institutions, and strategic partners to help others do the same—with greater clarity, alignment, and purpose.
My practice is built on real-world experience, the Family Enterprise Advisor (FEA) designation from Family Enterprise Canada, and active collaborations with professionals across law, banking, trade, and education.
Today, I focus on supporting business families in Latin America and Canada through a unique platform that integrates:
Family governance and continuity
Cross-border growth and trade facilitation
Education for rising generations and institutional advisors
Whether you're preparing for succession, exploring international expansion, or equipping your team to better serve family clients—I’d be honored to be part of your journey.