We work with both corporate leaders and family-owned businesses navigating complex transitions, stakeholder alignment, and cross-border growth. With over 30 years of experience across multinational, entrepreneurial, and family enterprise environments, we bring a unique ability to translate between worlds — aligning governance, leadership, and long-term value creation.
We offer a tailored advisory platform built on three interconnected pillars:
Governance, succession, and continuity across generation
Prepare rising leaders and institutional partners for long-term success
We work with both family enterprises and corporate organizations navigating strategy, transition, and growth in an increasingly interconnected business ecosystem.
We help family-owned businesses formalize governance, strengthen continuity, and guide transitions across generations.
From shareholder agreements to family councils, we help you align values, leadership, and ownership.
We support corporations, institutions, and advisors working with family business clients, suppliers, or partners.
Understand family dynamics, improve engagement, and create strategies that reflect long-term stakeholder relationships.
Insight for Families. Advantage for Corporates. Legacy for Both.
Guiding families in business to preserve harmony, purpose, and legacy across generations.
Family-owned businesses are both powerful and complex—where personal relationships, ownership rights, and business decisions intersect daily. Our advisory services are designed to help families navigate these dynamics with clarity, empathy, and strategic focus.
Whether you are planning a generational transition, resolving tensions, or professionalizing your structure, we provide tailored guidance rooted in international best practices and adapted to the realities of Latin American and North American families.
Family Enterprise Strategic Planning
Align family and business visions to ensure strategic coherence. We guide planning processes that connect purpose, performance, and continuity—clarifying long-term goals and building a shared future across generations.
Enterprise Valuation, Innovation & Diversification
Help family enterprises assess their current value and explore new growth paths. Whether planning for succession, sale, or reinvestment, we identify innovation and diversification strategies to stay relevant and resilient.
Family Governance Design
Define shared values, roles, and decision-making processes to foster alignment and avoid conflict.
Succession & Leadership Planning
Prepare the next generation while honoring the contributions of founders and current leaders.
Family Constitution & Protocols
Create documents that reflect your family's philosophy and establish rules for ownership, participation, and communication.
Conflict Prevention & Resolution
Facilitate difficult conversations around roles, money, leadership, and legacy with skill and neutrality.
Family Council, Shareholder & Board of Directors Meetings
Design and support family meetings that are structured, purposeful, and emotionally intelligent.
Post-Merger / Ownership Transition Support
Navigate integration, governance realignment, and culture shifts after major transitions.
Business-owning families preparing for generational transition
Whether you're in your first, second, or third generation, we help you clarify roles, align expectations, and design a smooth leadership and ownership handover—minimizing risks to both relationships and enterprise value.
Founders seeking to professionalize and preserve their legacy
For entrepreneurial leaders who have built successful companies and want to secure their family's future, we offer structured, human-centered guidance to formalize governance, coach next-gen leaders, and prepare for sustainable succession.
Next-generation family members navigating identity and responsibility
We support emerging leaders who are stepping into new roles, finding their voice, or exploring how to contribute meaningfully—within the business, in governance, or as stewards of the family’s mission and capital.
Families in conflict or under strain
When communication breaks down, decisions stall, or trust is eroded, we provide neutral facilitation and practical frameworks to restore alignment, reduce tension, and rebuild shared purpose.
Multi-branch or multi-geography family enterprises
For families with members spread across regions—or whose business footprint spans borders—we help establish inclusive governance structures, effective communication systems, and decision-making models that respect cultural and generational diversity.
Shareholders and inheriting owners who are not active in the business
We help clarify rights and responsibilities, educate passive owners, and support the development of ownership policies that balance liquidity, loyalty, and long-term stewardship.
Advisors or institutions seeking to better serve family enterprise clients
We partner with banks, legal firms, and professional service providers to deepen their understanding of family enterprise dynamics and co-deliver value to their clients.
Family enterprises are the backbone of most economies—and often the most emotionally complex organizations in the world. They combine identity, legacy, relationships, and capital into a single system where personal and professional decisions are deeply intertwined.
Yet even the most successful families face hidden risks:
Unspoken expectations that lead to conflict
Undefined roles that create power struggles
Lack of succession planning that destabilizes continuity
Generational disconnects that erode trust and purpose
Absence of governance that leaves ownership and decision-making vulnerable
Research shows that most family businesses don’t fail because of market competition or technical errors—they fail because of internal misalignment and lack of preparation for transition.
The consequences can be profound:
Broken relationships. Lost wealth. Abandoned dreams. Reputational damage.
But with the right structure, education, and facilitation, families can write a different story.
Our work helps families shift from:
Silence → to Structured Dialogue
Assumptions → to Agreements
Individual Control → to Shared Leadership
Legacy Tension → to Legacy Stewardship
Family enterprise advisory matters because your business isn’t just a source of income—it’s a vessel for your values, your story, and your impact on future generations.
We help families not only protect what they’ve built—but design what comes next, with clarity, unity, and purpose.
Preparing the next generation and institutional partners to lead with purpose, strategy, and confidence.
True continuity in a family enterprise is not only financial—it’s educational, relational, and generational. That’s why we invest deeply in education as a core pillar of our advisory model.
We work with families, banks, universities, and trade organizations to design programs that build future-ready leaders, informed advisors, and cross-border business ecosystems. From rising-gen leadership labs to institutional training, our offerings combine global best practices with cultural and practical relevance in Canada, Ecuador, and across Latin America.
Helping future leaders develop clarity, confidence, and capacity to inherit—not just wealth, but responsibility.
Legacy & Leadership Labs
Multi-session intensives for next-generation members exploring their personal identity, family role, and entrepreneurial potential.
Governance & Ownership Readiness Programs
Education on boards, voting rights, dividend policies, and the responsibilities of active or silent owners.
Family Learning Journeys
Custom family retreats or learning plans focused on values, purpose, and preparing for generational transition.
Cross-Border Immersions
Bilingual, binational programs to help rising leaders gain exposure to global business, governance, and trade realities (Canada ↔ Ecuador).
One-on-One Coaching & Mentorship
Personalized guidance for next-gen members navigating succession, career design, or family dynamics.
Supporting the professionals who serve family businesses with the tools and insights to become trusted long-term partners.
Family Business Literacy for Private Banking Teams
Equip relationship managers and commercial teams to understand the psychology, risks, and opportunities of advising business-owning families.
Compliance & Continuity Workshops
Build awareness of hidden risks (e.g., succession failures, family conflict, governance gaps) that affect credit, continuity, and loyalty.
Advisory Certification Tracks
Create or co-develop institution-branded training programs based on FEA, STEP, or similar global standards—adapted to Latin American context.
Train-the-Trainer Programs
Enable internal HR or advisory teams to cascade family enterprise education within their organizations or client networks.
University & Trade Partnerships
Collaborate with educational institutions to offer certified programs, exchange modules, or research-based advisory tools.
For Families
Families that invest in governance and education are 2–3 times more likely to succeed across generations.
But most succession plans fail not because of strategy—but because the next generation wasn’t prepared.
Education is your most enduring asset. Whether you're a family business leader planning for the future, a young successor seeking clarity, or an institution serving multi-generational clients—we help you turn that asset into action.
For banks and institutions, education is a strategic advantage.
When your advisors understand the dynamics of family enterprises, they become more than service providers—they become trusted partners. By investing in the education of your private banking, commercial, and relationship management teams, you equip them to anticipate client needs, navigate sensitive transitions, and strengthen long-term loyalty.
Institutions that train their people to serve multi-generational families with empathy and insight gain a lasting edge in relationship-based markets.
Por Roberto Villamar, MA, FEA
⏱ Tiempo estimado de lectura (artículo general): 4 minutos
En el mundo de las familias empresarias, la línea entre lo personal y lo profesional no solo es delgada: es estructural. Las decisiones del negocio no pueden aislarse de las emociones, las historias, los roles o los vínculos que conforman la trama familiar. Por eso, una asesoría efectiva a estas familias requiere algo más que estrategias financieras o estructuras de gobierno. Requiere sensibilidad, comprensión del sistema familiar y, en muchos casos, una colaboración inteligente con profesionales de la psicología.
Este artículo propone una visión integradora entre la asesoría a empresas familiares y los distintos enfoques psicológicos. Está dirigido tanto a psicólogos que trabajan (o podrían trabajar) con familias empresarias, como a asesores generales y coaches que desean comprender cómo incluir el componente psicológico sin perder de vista el plan maestro de continuidad y armonía familiar.
A diferencia de una familia “privada”, la familia empresaria se encuentra inmersa en al menos tres esferas simultáneas: la afectiva, la patrimonial y la organizacional. Este entrecruce de roles y responsabilidades genera dinámicas complejas que requieren observación cuidadosa y acompañamiento estratégico.
Como asesores, entendemos que el diseño de estructuras de gobierno (consejos de familia, protocolos, juntas directivas) y planes de continuidad no puede implementarse en el vacío. Las dinámicas emocionales, los estilos de liderazgo, los patrones de crianza y las lealtades invisibles influyen directamente en la eficacia de cualquier modelo técnico.
La psicología aporta marcos teóricos, herramientas de evaluación y experiencia clínica que resultan esenciales para entender y acompañar las dinámicas familiares que afectan la toma de decisiones. No se trata de “psicologizar” la asesoría, sino de integrar competencias de manera complementaria.
Distintos enfoques psicológicos aportan perspectivas valiosas:
Aquí es donde se define la distinción clave:
El asesor de la familia empresaria no reemplaza al psicólogo, pero sí lidera el diseño del proceso, define el enfoque estratégico y gestiona la integración de distintos especialistas cuando es necesario.
En otras palabras, el asesor actúa como “arquitecto del sistema”, mientras que los psicólogos aportan su pericia como “ingenieros estructurales” en áreas específicas de la vida familiar.
Para que esto funcione, es crucial:
1. Contar con un modelo de perfilamiento familiar básico.
2. Clasificar los elementos según nivel de especialización.
3. Diseñar un sistema de colaboración claro entre asesor y especialista.
En mi práctica he desarrollado una herramienta sencilla que permite identificar:
- La composición y estructura de la familia (sistémico)
- La dinámica emocional y posibles señales clínicas (clínico)
- Las trayectorias individuales y familiares (desarrollo)
Este instrumento permite al asesor tener una visión clara del sistema familiar, definir áreas de trabajo, e identificar cuándo es necesario sumar a un especialista. Además, está clasificado por niveles de intervención, para distinguir qué se puede abordar con competencias generales (HR, FEA, coaching) y qué debe derivarse.
Hacia una práctica realmente interdisciplinaria
Muchos psicólogos que trabajan con familias no conocen el marco de la asesoría a empresas familiares. Y muchos asesores aún ven lo psicológico como un terreno “peligroso” o “externo”. Pero la realidad nos obliga a tender puentes.
No se trata de que el psicólogo diseñe el plan estratégico de continuidad, ni que el asesor diagnostique a los miembros. Se trata de generar una práctica colaborativa, con lenguaje común, confianza mutua y una comprensión compartida del objetivo: ayudar a la familia empresaria a crecer con armonía, responsabilidad y visión de largo plazo.
La integración entre asesoría y psicología no es una opción; es una necesidad. Las familias empresarias enfrentan desafíos que no se resuelven solo con protocolos ni solo con terapias. Necesitan estructuras claras y relaciones sanas. Estrategias de continuidad y conversaciones intergeneracionales. Marcos jurídicos y vínculos emocionales reparados.
Como asesores, podemos y debemos liderar ese proceso. Pero no solos. Con herramientas, con criterio… y con aliados especialistas que respeten el sistema, compartan el propósito y sumen valor.
Llamado a la colaboración
¿Eres psicólogo y trabajas con familias empresarias? ¿Te interesa colaborar en modelos integrados de diagnóstico familiar? Estoy construyendo una red de especialistas que entienden la diferencia entre intervenir en una familia... y contribuir a su legado. Escríbeme. Conversemos.